Flourish Fi partners with Tricolor to empower Latinx borrowers to build positive money habits.

Flourish Fi partners with Tricolor to empower Latinx borrowers to build positive money habits.

Flourish integrates its customer engagement and financial wellness platform with Tricolor to enhance both borrower’s financial health and digital experience

San Francisco, California, January , 2023 Flourish Fi, a California-based fintech, has partnered with Tricolor to expand on its mission to provide responsible products and drive financial inclusion for US Hispanics to launch a financial wellness and loyalty program. This partnership provides technological innovation leveraging behavioral science and gamification to redesign how Tricolor borrowers interact with their finances.

As part of the strategy, Tricolor will reward borrowers for building positive money habits, enhancing the digital journey and experience of its customers who access the MyTricolortm portal. By integrating the Flourish Engagement Engine, the financial institution leverages gamification to improve financial wellness. Borrowers will be rewarded for paying their loans on-time, completing bite-sized financial education modules and more. This is a move beyond a traditional transactional experience and instead to creates a personalized and rewarding journey for MyTricolortm customers.

“We founded Tricolor to provide underserved Hispanics in the US with a solution to their
mobility needs while creating a path to mainstream financial services.” said Daniel Chu.
“We’re extremely enthusiastic to partner with the Flourish team to launch a gamified
financial literacy curriculum and a revamped loyalty program that will help to enable our
borrowers to achieve financial security.”

Daniel Chu, Tricolor Holdings CEO

“We are excited to launch this partnership with Tricolor, a mission-aligned organization,
to support their business goals while enhancing their responsible solutions to the Latinx
community. Says Pedro Moura, Flourish Fi CEO & co-founder. “

Pedro Moura, Flourish FI CEO

Tricolor’s collaboration with Flourish demonstrates their commitment to enable their customers to ultimately achieve their financial goals. The platform will be provided in both Spanish and English.

About Tricolor

Tricolor is a U.S. Department of the Treasury certified Community Development Financial Institution (CDFI) and a mission-driven company that leverages its direct-to-consumer, A.I.-powered platform to provide transportation and upward financial mobility solutions for underserved Hispanics in the United States. It utilizes advanced data analytics and technology to advance financial inclusion to a highly underserved market and offer responsible, affordable, credit-building auto loans to individuals with no or limited credit history.
Headquartered in Dallas, Texas, Tricolor and its affiliate Ganas Auto Group operate 50 retail centers across 20 markets in Texas, California, Nevada, Arizona, and New Mexico with a shared services center in Guadalajara, Mexico. On a combined basis, Tricolor and Ganas have served over 90,000 customers and disbursed over $2 billion in affordable auto loans using their proprietary model to segment risk.
For more information about Tricolor, please visit

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